In Brands We Trust

Tata La Vida books over 200 flats costing Rs 300 crore in just 10 days. Can Godrej recreate the  magic in Noida, Greater Noida? 

Elevating the aesthetic of the Dwarka Expressway neighbourhood comes Tata La Vida featuring orchards, lily ponds and tree-canopied skywalk and sells over 200 flats in just 10 days!Wow!Considering the starting price of these units is Rs 1.08 crore and the market is down in the dumps as we all know, it's a remarkable feat indeed. Now the question is: will the other Mumbai-based realty firm, Godrej, meet the same response when it formally launches its Noida and Greater Noida projects? Only time will tell. Next year, UP also goes to polls and a lot will depend on the election outcome also. After tying up with Lotus Greens for its first housing project in the Noida real estate district at Sector-150, Godrej Properties has now partnered with Rudra AR Landcraft LLP to develop a golf-centric township in Greater Noida.The 36-acre low density project with a 9-hole golf course and villas will come up at Sector-27, next to the under-construction Amrapali-O2 project called The Hemisphere. “Greater Noida is an important part of the NCR market and this project fits well with our strategy of deepening our presence across the country’s leading real estate markets,” said Pirojsha Godrej, Managing Director and Chief Executive Officer at Godrej Properties. The Greater Noida property market has performed better than other locations in the National Capital Region (NCR) over the last three years. At present, Godrej Properties is developing residential, commercial and township projects spread across about 119 million sqft in 12 cities. It had entered the Noida market in January this year with a development management agreement with Lotus Greens to build a housing project on 36-acre land parcel at Sector-150 of Noida. It had also recently tied up with real estate developer Ramprastha in a joint development agreement for a project in Sector-89 of Gurgaon. This will be GPL’s seventh project in NCR. Meanwhile, construction activities at The Hemisphere are going on at good speed. The project will have villas with 3, 4 and 5 BHK options with plot sizes starting from 100 square yards to the biggest being 275 square yards. The Hemisphere will have multiple luxury clubs, shopping complex called Alphasphere, a full- fledged sports complex, a wellness centre, banquet halls, hi-tech cloud-based security and more. Melbourne-based Pacific Coast Design has been hired as the golf course design company, which is responsible for site master plan, strategic golf architecture and innovative design solutions. Internationally acclaimed Khan Global comprising a team of over 200 architects and engineers from across the globe, including US, Spain, and the UK are The Hemisphere Architects & Planners.